Presented by Jonathan Hoefler.

A good typeface solves problems.

A webfont is not a proxy for the real thing, it’s a new creation.

  • Hoefler & Co.’s cloud.typography
  • Obama’s 2008 campaign website was the first to use Hoefler & Co.’s webfont service.
  • Outdated Browser using Hoefler webfonts
  • Rdio uses Hoefler webfonts