Presented by Jared Spool.
- That thing in a scrollbar is called an elevator.
The Magic Escalator of Acquired Knowledge
- Tells us things about our users.
- At the bottom of the escalator: someone with no knowledge of the design.
- At the top of the esdcalator: someone with encyclopedic knowledge of the design.
- Current Knowledge: the knowledge someone has at the onset of a task.
- Target Knowledge: the knowledge needed to complete a task at the time of the task's completion.
- The space between Current Knowledge and Target Knowledge is the Knowledge Gap.
- Socially-Transmitted Functionality: things you learn from socially-shared knowledge (Twitter's pull-to-refresh).
- The amazing Umbrella Today? simplifies (brings Target Knowledge down to Current Knowledge). That's intuitive.
- Intuitive: What I Know matches What I Need To Know
- Redesigns often destroy users' Current Knowledge.
We'll be successful if, the day we go live, nobody notices.
- When you remove the requirement of quality, everything becomes much easier.
- Intuitive design is how we give our users new superpowers.
- The most important users need the most intuitive designs.