Presented by Jessica Hische.
- Specialist in profession. Generalist in life.
- Don’t Fear The Internet
- “To be a good tour guide, you must remember what it was like to first discover something.”
- Crawl before you walk: learn how to make links colors other than blue before diving into responsive web design.
- Jess and Russ
- Daily Drop Cap
- Lettering is drawing. Calligraphy is writing.
- Higher x-height makes type easier to read at smaller sizes.
- Don’t ever set your kerning to zero in Photoshop. Use “auto” or “metrics.”
- Nick Sherman loves him some pizza, woodtype, and monster wrestling.
- Hamilton Wood Type & Printing Museum
- Phototypesetting killed the linotype.
- Line height = leading + height of the type.
Choosing Typefaces
- Look to your content to help you make decisions about type.
- What kind of content is most prevalent on your site? Choose the typeface that will appear most frequently on your site and satisfies the needs of that content.
- When selecting a typeface, look for:
- Higher x-height
- Low contrast
- Excellent spacing
- Number of weights/available optical sizes
- A true italic (no sloped romans!
- Real small caps
- What feeling does the content communicate?
- How experimental can you get with new tech? How many of your audience use outdated browsers and how much do you care to cater to them?
- Pairing typefaces: choose typefaces with similar DNA.
- The Web Fountes
See also: jessicahische.is/heretohelp.