Presented by Luke Wroblewski.
- Mobile may be the seventh form of mass media after print, recorded sound, motion pictures, radio, television, and the Internet. Theory posited by Tomi Ahonen.
- There are more iPhones sold every day than there are babies being born (378,000 vs. 371,000).
- Android and iOS are taking a huge bite out of personal computing market share.
- By the end of 2012, there will be more mobile devices connecting to the Internet than there are people on Earth.
- Mobile is not the desktop, just like desktop is not print.
The Login Dance
- 82% of users have forgotten a site password.
- 5-10% of all sessions led to someone forgetting a password and needing to recover it.
- Steven Hoober: “Mobile must not be a dumbed-down, limited experience.”
<input type="email" autocapitalize="off" autocomplete="off">for email address form fields.
- Box gave a “Show password” option on their login form. Why not flip that around with a “Hide password” button instead?
- Input Masks:
email@example.com(Twitter does this on their mobile login with the
@symbol already filled in.)
- Quora: “Let me login wihtout a password on this browser” is selected by default. To login later, you simploy tap on a picture of your user (or login as another user, à la Google).
- Bagcheck: Type your name or email address, auto-complete, then list out possible login approaches that that user has used.
- The login screen for mobile:
- Don’t remove critical features
- Use input types & attributes
- Show password by default
- If possible, save passwords
- Be flexible in what you accept (name, email address, etc.)
- There’s no reason we can’t do all of the above on desktop, too.
New Capabilities open up New Possibilities
- SMS authentication
- Touch gestures
- Facial recognition
- Finger identification
- Windows 8 picture passwords are a humane way to handle login. Allows for exponentially more permutations than traditional alphanumeric passwords/PINs/etc.
- Security and usability are not natural enemies.
<input type="file" accept="image/*" capture="camera">
- Galaxy Nexus facial unlock
The Checkout Process
- 75% abandonment rate in 2011 on online shopping carts. That’s worse than in years prior.
- Expedia removed the optional “Company” field from their checkout process and upped profits by $12 million overnight.
- Remove optional fields in mobile. Hide irrelevent controls.
- Phone number input mask:
- Ask for ZIP code, then show a list of potential city and state combinations.
<input type="text" pattern="[0-9]">
- Look at how Square handles entering credit card information for some pretty awesome input masks.
- Amazon Prime users buy 130% more than non-Prime users thanks to reduced effort (1-Click purchasing, 2-day shipping, etc.).
Mobile-First Checkout Approach
- Autofill through the Contacts API
- Local Purchases: Apple’s Apple Store app that geolocates stores near you, purchase online, walk into store, someone presents you with the product you bought without you asking.
- QR-code based grocery shopping in Korea: subway stations have walls of what appear to be shelves of groceries that customers can scan and have groceries delivered to them at home.
- Self Checkout at the Apple Store with the Apple Store app.