Presented by Ghaida Zahran.

  • Zurb created Foundation as a way to help people be more consistent with their design.
  • Started with the grid, then built a style guide on top of the grid.
  • Zurb didn’t want to create Yet Another Front-End Boilerplate.
  • Foundation is responsive from the ground up.


  • Be opinionated, but not too opinionated.
  • Build something greater than yourself.
  • There will always be naysayers. Embrace the naysayers.
  • Fail fast. Failing is part of the process. You will learn more from your failures than your successes.

We are not entitled to our opinions; we are entitled to our informed opinions. — Harlan Ellison

  • You have to let feedback inform your product decisions. Zurb shipped Foundation with Zepto and only found out that was the wrong choice through user feedback.
  • Don’t let philosophy get in the way of functionality.
  • You’ll learn more about your product by having to defend your decisions. Customers will inevitably question your decisions and will offer solutions to problems that you hadn’t considered.
  • Feedback and Iteration will make your product better.